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SuperMax - Wicko Design

SuperMax range of personal

hygein products

This pack has a great story. Originally the client, Sterling Four, came to us and gave us 4 disposable razors and asked us to produce a new style of packaging that would not only help build customer recognition of the brand but also have added benefits during the life of the product. By creating a pack that could hold the razor on the side of the pack, also constantly reminding the customer of the brand to help generate brand recognition and repeat purchases.

The original pack held the 4 razors in a clear PVC pack which had a unique patented hanging device on the side to hold the current razor in use.

This pack helped the client, Sterling Four, get their products into leading UK chemist stores, Superdrug, Boots and mainline supermarkets where they had not previously had product presence.

The success of this product lead to the design of a Female version, and also the listing of other products such and shaving foams and complete range of disposable razors.

You may think that using a PVC carton is not a Eco friendly option. But research showed that PVC was easier to dispose of and could be incinerated cleanly without producing harmful gases to the environment. It was decided to be a better option than polypropylene which could be put into landfills but would take 1000 years to break down.

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