Having Google Analytics and Webmasters set up on your website is a must to track the sites development. With Google Analytics you can keep track on how many visitors you site has had and where they have come from. Knowing how your customers are finding your site and the centent they are interested in will help you decided the kind of content that your customers are interested in. You can see how many visitors are coming from your social media pages. This will help you know how well you social media campaigns are working.
Wicko Design can set up both Google analytics and Google Webmasters on your site.